Contents 1 YouTube in Nonprofits 1.1 Getting Started 1.2 Nonprofit Tips and Tricks for YouTube 1.3 Resources 1.4 Examples 1.5 But wait... before you can share video you have to HAVE a video! 1.6 Accessibility

YouTube in Nonprofits

YouTube is an example of a "video-sharing" site. Users can upload videos to YouTube for others to see. People can also copy "embed code" from YouTube videos to put a video into their blog, website, social network, wiki, etc. This makes it easy for people to share your organization's video with others. It also makes it easy for you to create your own "channel."

YouTube currently offers a fairly robust program for nonprofits to host their own channels. (Learn more here about how YouTube can help nonprofits) Benefits of the channel include:

• Premium branding capabilities and increased uploading capacity
• The option to drive fundraising through a Google Checkout "Donate" button
• Listing of the YouTube Nonprofit channels and the YouTube Nonprofit videos pages
• Ability to add a call-to-action overlay on your videos to drive YouTube campaigns

Getting Started

1. Explore these links to understand video sharing programs and what YouTube is all about.

• YouTube and VideoSharing
• How to YouTube (PDF)
• Using YouTube to Promote Your Cause

2. Explore how some other organizations are using videosharing and YouTube

• OuchWebsite - YouTube Channel for Ouch, a website from the BBC that reflects the lives and experiences of disabled people. It has regular columns, features, quizzes, a monthly near-cult podcast, a blog or two and a community messageboard amongst other stuff.
• United Cerebal Palsy YouTube Channel
• Able to Choose YouTube Channel - Able to Choose is a public awareness campaign to demonstrate that people with disabilities can and do live successfully in communities of their own choice when individually appropriate services and supports are available.
• Smithsonian Crowdsourcing its Vision Through a YouTube Campaign
• What Can You Do Video Contest--The What Can YOU Do? Video Contest is an opportunity for young - and young-at-heart - filmmakers to promote positive change by illustrating that at work, it’s what people CAN do that matters.

Nonprofit Tips and Tricks for YouTube

• Nonprofit Tipsheet on how to use your YouTube channel
• Find out how to run video campaigns on YouTube
• Get advice about making and editing videos without a lot of staff or money
• Get a YouTube Video Volunteer to Help you Create Your Videos

Resources

• Google for Nonprofits Tutorial
• Sharing Your Story Via Video and YouTube Slideshare Presentation
• Using YouTube to Promote Your Cause
• Insiders Guide to Video and YouTube for Nonprofits
• Three Tips: How to Harness the Power of Video for Nonprofits
• Tips for YouTube and Viral Videos- - from Beth Kanter
• YouTube captioning
• How to Get Your Videos onto the Web
• How to YouTube (PDF)

Examples

• OuchWebsite - YouTube Channel for Ouch, a website from the BBC that reflects the lives and experiences of disabled people. It has regular columns, features, quizzes, a monthly near-cult podcast, a blog or two and a community messageboard amongst other stuff.
• United Cerebal Palsy YouTube Channel
• Able to Choose YouTube Channel - Able to Choose is a public awareness campaign to demonstrate that people with disabilities can and do live successfully in communities of their own choice when individually appropriate services and supports are available.
• Smithsonian Crowdsourcing its Vision Through a YouTube Campaign
• What Can You Do Video Contest--The What Can YOU Do? Video Contest is an opportunity for young - and young-at-heart - filmmakers to promote positive change by illustrating that at work, it’s what people CAN do that matters.

But wait... before you can share video you have to HAVE a video!

• Videos are a form of storytelling, so start there.
• Get a video camera - a Flip camera is a great, inexpensive way to start experimenting with video.
  • Flip video cameras:
    • Have easy-to-use features
    • Plug directly into your computer for easy uploading
    • Are set up to work automatically with YouTube, MySpace and other sites.
• Check out the Videoblogging Toolbox for 100 tools and resources to help you tell your story.
• Get a YouTube Video Volunteer to Help you Create Your Videos

Accessibility

• Easy YouTube Caption Creator
• Adding Captions to YouTube
• Captioning YouTube and Providing Accessible Controls
• YouTube's Caption Creator
• Easy YouTube Player - an alternative way to watch YouTube videos