Training Day Three: Mapping Your Social Media Strategy

Strategizing

9-10:00am How ready is our organization to start using social media?

• What's our current website like? Do we have one? How up-to-date, useful and accessible is it?
• What do staff know about social media and are they using it? How?
• What organizational culture issues support our use of social media? Might get in the way of us using social media?
• What do we know about how various stakeholder groups are currently using social media and what social media tools they're using?
• What's our staff capacity to implement a social media strategy? Who could do this?
• What concerns do we have about using social media? How can we address them?
• Which tools and strategies are we most interested in exploring further? Why?

Strategic Mapping Slideshow on Slideshare

Review steps on Mapping Your Social Media Strategy

Mapping Your Strategy

10-11:30am Work in teams to go through steps of strategy mapping and complete this worksheet:

Social Media Strategy Map Worksheet

Use this Strategy Map, Step-by-Step Resources document:

Step by Step: Your Social Media Strategy Map

• Feedback from teams on their strategy maps
• What next steps will they pursue when they get home?

Wrap-Up and Evaluation

11:30-12 noon